adding empathy to your savings
Transactional overview & funnels for "doelsparen" enables users to feel more connection to the internet savings feature
Through user research we discovered the user wish for (1) fewer orange-only interfaces, please and (2) more fun, rewards and shoulder-padding
How can we bring enthusiasm, empathy and fun to the relationship with your bank? Set your own goals, feel joy when you reach them! Think of colorful interfaces, profound design and humor! The internet savings product gave the perfect opportunity for all this.
The prototype shows the user-tested transactional overview of Internetsparen. From this screen you can choose to add a doelsparen "potje". I'll take you through the screens one by one!